How to work with this SEO analytics report template You can easily fix the default CTR of the first position in the formula, if necessary. This will be especially true for brand requests. Therefore, do not be surprised if for some queries you have a negative value in the Lost clicks metric. But since a huge number of requests in search results are generally passed without going to sites and this figure is growing every year, it is better to average it to 20%. But I specifically took the lowered CTR of the first position so as not to overdo it.Ī study by Backlinko and other sources shows similar data – that the first place receives about 30% of clicks. It is clear that each search query has its own CTR and it can vary greatly. It shows how many clicks you lose on a keyword, page, site, while not standing in the top-1. We calculate them ourselves based on default metrics and some assumptions. These are metrics that are not by default inside the Google Search Console. Easy to use search engine keyword rankings report based on average position data In it, you can filter pages and keywords by any occurrence.ģ. In it, you can select any number of pages and keywords, without becoming attached to their content. Two types of filters by pages and keywords greatly speed up the work with data. Now you don’t have to copy the report at all to start using it. Log in to the report when you’re logged in to your Google Account, and the filter automatically pulls up the list of sites you have access to in the Google Search Console. You can work with the report without any editing The goal of the template follows just from the problems of the Google Search Console interface – to spend less time on regular analysis of the effectiveness of site promotion, category, page.Īfter a one-time setup, you practically do not need a keyboard to fill the filters – just a mouse/touchpad.ġ. Each new session of working with the tool and analysis of the same pages takes the same time, although it could take much less.Īlso, the table with the data is static and it is difficult to track the dynamics of search engine rankings at once all the keywords on the page. In the console, you need to constantly fill filters and you can’t save them. ![]()
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